A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and revolutionize packaging.
In the 1950s, two brothers from Wichita, Kan., aim to build their restaurant, Pizza Hut, by introducing America to Italian dish-pizza. Americans soon fall in love with their pizza, but rival, Domino's, threatens to derail their success.
In 1919, Milton Hershey is king of the chocolate, but everything changes when sugar prices drop in the new post-WWI era. Competitors spring up, including Hershey's former employee HB Reese, who goes on to create one of the bestselling candies ever.
In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc, a wave of other entrepreneurs try to cash in on the fast-food restaurant craze. Two Florida visionaries start up what will become Kroc's biggest rival, by re-inventing their kitchen's equipment into the pioneering "flame broiler."
At the turn of the 20th century, James Kraft challenges centuries of cheese-making tradition and forever alters the dairy industry with his new cheese innovation. Meanwhile, the Pabst brothers are desperate to keep their successful beer empire solvent through Prohibition.
In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.
Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown.
A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and revolutionize packaging.
The fascinating stories of the families behind the food that built America, those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, those who invented new technologies and helped win wars.
Comentários
0 comentários
Nenhum comentário ainda. Seja o primeiro a compartilhar sua opinião!
Participe da conversa
Entre na sua conta para comentar, responder e interagir com outros fãs.