Viagra: A Pílula que Mudou o Mundo backdrop
Viagra: A Pílula que Mudou o Mundo
00:00 / 44 min
The Hard Sell
T1:E2 •44 min •2022-08-11

The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?

Temporada 1
assista ao episódio 1 da temporada 1
DUB
42 min
T1:E1

The Hard Science

In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.
Episódio 1 S1
assista ao episódio 2 da temporada 1
DUB
44 min
T1:E2

The Hard Sell

The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
Episódio 2 S1
assista ao episódio 3 da temporada 1
DUB
48 min
T1:E3

The Hard Truth

In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
Episódio 3 S1

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